A good pairing can make a huge difference, which is why luxury brands have expanded their following by collaborating with companies that they may have not considered upon first glance. But much like every field, the fashion industry relies heavily on creative collaborations that give like-minded groups the ability to intertwine their skills to create something that is more spectacular than it would have been otherwise. 

Actress and lifestyle icon Pamela Anderson recently collaborated with heirloom-worthy furniture company, Olive Ateliers, to create a timeless set of lounge furniture with a heavy sense of comfort and nostalgia at the forefront at each of the designs. The collection features sixty-one different chairs, sofas, pillows, and more. With all of the cushions donning a theme of soft grey colours and blue striped prints. Whereas the furniture itself is all made from the same natural woven rattan material. This collection is called “The Sentimentalist" and is reminiscent of  the memories that Anderson has of being on her grandmother's farm along the Salish Sea in British Columbia. It is a testament to love and nostalgia and perfectly encapsulates the comfort of simply living and aging comfortably, which is everything that Pamela Anderson stands for. 

Another major partnership came from London born swimwear brand Hunza G who worked in tandem with fellow British fashion enterprise Burberry. The UK companies blended their expertise in creating high quality garments to create a limited edition swimsuit capsule collection of lasting swimwear that is polished and easily identifiable. The budding pair combined the classic Burberry trademark plaid with the original crinkle fabric of Hunza 

Actress Simone Ashley for Burberry x Hunza G’s swim attire to create a collection that blended both of these brands' preestablished silhouettes into fourteen different swimsuit and bikini designs. With prices ranging between $430 CAD to $625 CAD, this collaboration maintains its luxury status with both parties involved being so highly acclaimed in the fashion industry. Georgiana Huddart who is the Creative Director and Founder of Hunza G has stated that “Hunza G has always been about making women feel their most confident. Bringing that together with the heritage of Burberry felt natural, to create something that feels effortless. That’s always been the goal.” further confirming how both of these labels were able to integrate their own brand identity to create a collection that would make many women proud to step out in their swimwear this summer. 

French outdoor specialist brand Au View Campeur is stepping out of the wilderness and into the world of fashion with their clothing collaboration with fellow Parisian concept store Merci. Now rebranded to Au Vieux Campeur Congés Payés led by Merci’s Arthur Gerbi and Campeur’s Aymeric de Rorthays, the pair has created a collection of urban looking wardrobe with inspiration from outdoor gear and attire. Featuring many different utilitarian garments as well as accessories such as water bottles and totebags, the French duo were able to combine the sustainable and unisex visions from Merci with the rustic “Old Camper” heritage from Au View Campeur to create a collection of clothing and accessories that accompany the lifestyle of the many nature-loving folk who still want to have a hint of style in their outdoor endeavours. 

Collection of items from Au View Campeur x Merci

Each of these brands have their own trademark identity that defines them from their competitors, but who knew that a little collaboration could completely open up their doors to new clientele that may have not taken a second glance at their products before these astounding collaborations.